| Mardo know they
are destined for success. Their belief, not only in a superior
driving force, but also in their instinctive ability, is unparalleled.
It seems quite understandable that the band, bolstered by their
music, are clearly relishing the prospect of getting as many people
to clamber on board and hear their new album. It's a feat they'll
manage with ease having forged ahead once before.
"It's destiny and it's meant to happen.
I can't explain it in any other way," emphasizes the dynamic
lead singer Aron Mardo.
The band, led by brothers Aron and Robbie,
follow in the vein of other great sibling collaborations - Ray
and Dave Davies (The Kinks), Tim and Neil Finn (Crowded House),
Liam and Noel Gallagher (Oasis) and Chris and Nic Cester (Jet).
Their band Mardo plays melodic rock written
for arenas that sounds just as good on acoustic guitar. Their
music is a confident blend of what would normally be swagger rock
ala Robert Plant or Ray Davies but there's no time for swagger
with Aron switching between a Wurlitzer electric piano and Fender
Jazz Bass. Their latest release, and their first under the moniker
Mardo, rides a loud wave of rock across generations and genres,
with hints of Motown soul, 70's glam and stadium rock. The self-titled
album will be available on House of Restitution Records early
in early 2005.
Aron and Robbie were raised on good music and
an appreciation for all things musical in a small farm town in
Central California. They are two brothers with a great sense of
self-assurance, who are steeped in melody, rhythm and style to
boot.
"Coming from a small town allowed us to
develop into something of our own, not being influenced by the
flavor of the month and not being jaded," said Robbie. "When
everyone was listening to Bel Biv Devoe, I was listening to Pink
Floyd, Miles Davies, The Who and The Kinks records. I didn't even
own a CD until high school."
Their father, an avid music lover, was a huge
influence in their lives. He kept the vinyl spinning and brought
them to their first concerts, including performances by some of
the most influential musicians of all time -- Paul
McCartney, Ray Charles, Tom Petty.
Although they jammed together their entire
lives, the brothers didn't officially become bandmates until joining
with a childhood friend to form The Spies.
One of the songs off their self-produced EP
was picked up for a major motion picture soundtrack and the band
was quickly catapulted into the spotlight. Other songs were used
on a number of popular television shows and were added to radio
station playlists across the country. Their dream was slowly starting
to unfold.
The band's enduring commitment to be heard
brought about a staggering 30,000 album sales without the benefit
of a major label or distribution and they independently charted
on the Billboard Singles chart. They sold CDs out of the back
of their car, at gigs, and off their website. They simply wanted
people to listen to the music they had spent all their lives pouring
time and energy into. This has always been their mission - get
the music heard and the rest will follow.
The brothers also toured endlessly, crisscrossing
the country and performing with a wide variety of bands (Social
Distortion, Smashmouth, Fiona Apple, Blink 182, Brian Setzer Orchestra)
in an assortment of venues.
"We performed everywhere from garages
to a 10,000-seat amphitheater in our hometown," said Robbie.
"We went back and forth across the country
many times and stopped at Graceland everytime," said Aron.
"It was a sure way to get us fired up musically."
They were always in search of that perfect
rock'n'roll moment, but these were also turbulent times mainly
because their musical direction was being compromised. Their success,
and the press that ensued, was turning The
Spies into something that was not what they were about musically.
Even though everything seemed to be going well
on the surface, Aron and Robbie realized that the most important
thing about being in a band was to have musical freedom. With
the demise of The Spies, they were galvanized into forming their
own band, focusing their creativity entirely on their own project
and changed the name to reflect it: Mardo.
As one single entity, the brothers' powerful
visceral guitar and drum rhythms set the tone for their new personae.
Their newest album was written and recorded in five weeks and
financed entirely by Mardo. "We begged, stole, borrowed studio
time, because it was important not to lose the rawness with the
recording," muses Robbie. "It whipped us back into shape."
They emerged with a newfound sense of direction
"It was an uncompromising labor of love - from one song to
the next," comments Aron.
The new album features layered vocal harmonies
and chanting to rhythmic tribal-like beats which define the first
single, "Poor Paul," while "Hey Girl" is a
fist-pounding love song that pulls at the hearts strings while
rocking your body to thunderous drums.
The biggest surprise on the album is a gritty,
growling version of the Huey Lewis hit "I Want a New Drug."
As children, the brothers met Huey Lewis in the parking lot of
his show, minutes before he was set to hit the stage and were
impressed that he made a point to stop and shake their hands.
The brothers Mardo are intense performers,
tuneful craftsmen and seductive individuals. This combination
of uniqueness and passion will be evident as they make their mark
on the world with the release of their new album early in 2005.
Mardo - It's big, epic and uplifting. |