Features > On the Horizon > Mardo
Mardo

 


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   Mardo know they are destined for success. Their belief, not only in a superior driving force, but also in their instinctive ability, is unparalleled. It seems quite understandable that the band, bolstered by their music, are clearly relishing the prospect of getting as many people to clamber on board and hear their new album. It's a feat they'll manage with ease having forged ahead once before.

   "It's destiny and it's meant to happen. I can't explain it in any other way," emphasizes the dynamic lead singer Aron Mardo.

   The band, led by brothers Aron and Robbie, follow in the vein of other great sibling collaborations - Ray and Dave Davies (The Kinks), Tim and Neil Finn (Crowded House), Liam and Noel Gallagher (Oasis) and Chris and Nic Cester (Jet).

   Their band Mardo plays melodic rock written for arenas that sounds just as good on acoustic guitar. Their music is a confident blend of what would normally be swagger rock ala Robert Plant or Ray Davies but there's no time for swagger with Aron switching between a Wurlitzer electric piano and Fender Jazz Bass. Their latest release, and their first under the moniker Mardo, rides a loud wave of rock across generations and genres, with hints of Motown soul, 70's glam and stadium rock. The self-titled album will be available on House of Restitution Records early in early 2005.

   Aron and Robbie were raised on good music and an appreciation for all things musical in a small farm town in Central California. They are two brothers with a great sense of self-assurance, who are steeped in melody, rhythm and style to boot.

   "Coming from a small town allowed us to develop into something of our own, not being influenced by the flavor of the month and not being jaded," said Robbie. "When everyone was listening to Bel Biv Devoe, I was listening to Pink Floyd, Miles Davies, The Who and The Kinks records. I didn't even own a CD until high school."

   Their father, an avid music lover, was a huge influence in their lives. He kept the vinyl spinning and brought them to their first concerts, including performances by some of the most influential musicians of all time -- Paul
McCartney, Ray Charles, Tom Petty.

   Although they jammed together their entire lives, the brothers didn't officially become bandmates until joining with a childhood friend to form The Spies.

   One of the songs off their self-produced EP was picked up for a major motion picture soundtrack and the band was quickly catapulted into the spotlight. Other songs were used on a number of popular television shows and were added to radio station playlists across the country. Their dream was slowly starting to unfold.

   The band's enduring commitment to be heard brought about a staggering 30,000 album sales without the benefit of a major label or distribution and they independently charted on the Billboard Singles chart. They sold CDs out of the back of their car, at gigs, and off their website. They simply wanted people to listen to the music they had spent all their lives pouring time and energy into. This has always been their mission - get the music heard and the rest will follow.

   The brothers also toured endlessly, crisscrossing the country and performing with a wide variety of bands (Social Distortion, Smashmouth, Fiona Apple, Blink 182, Brian Setzer Orchestra) in an assortment of venues.

   "We performed everywhere from garages to a 10,000-seat amphitheater in our hometown," said Robbie.

   "We went back and forth across the country many times and stopped at Graceland everytime," said Aron. "It was a sure way to get us fired up musically."

   They were always in search of that perfect rock'n'roll moment, but these were also turbulent times mainly because their musical direction was being compromised. Their success, and the press that ensued, was turning The
Spies into something that was not what they were about musically.

   Even though everything seemed to be going well on the surface, Aron and Robbie realized that the most important thing about being in a band was to have musical freedom. With the demise of The Spies, they were galvanized into forming their own band, focusing their creativity entirely on their own project and changed the name to reflect it: Mardo.

   As one single entity, the brothers' powerful visceral guitar and drum rhythms set the tone for their new personae. Their newest album was written and recorded in five weeks and financed entirely by Mardo. "We begged, stole, borrowed studio time, because it was important not to lose the rawness with the recording," muses Robbie. "It whipped us back into shape."

   They emerged with a newfound sense of direction "It was an uncompromising labor of love - from one song to the next," comments Aron.

   The new album features layered vocal harmonies and chanting to rhythmic tribal-like beats which define the first single, "Poor Paul," while "Hey Girl" is a fist-pounding love song that pulls at the hearts strings while rocking your body to thunderous drums.

   The biggest surprise on the album is a gritty, growling version of the Huey Lewis hit "I Want a New Drug." As children, the brothers met Huey Lewis in the parking lot of his show, minutes before he was set to hit the stage and were impressed that he made a point to stop and shake their hands.

   The brothers Mardo are intense performers, tuneful craftsmen and seductive individuals. This combination of uniqueness and passion will be evident as they make their mark on the world with the release of their new album early in 2005.

   Mardo - It's big, epic and uplifting.